Monday, May 29, 2006

OCAD is starting to piss me off!


That is right the school that I was always a supporter of: The Ontario College of Art and Design, is beginning to piss the hell out of me! The reason why I am having this sudden change of heart is because of something I stumbled on.

I was stumbled across a mention of Hambly &Woolley in Rotman magazine. They are the designers behind the OCAD logo and other fine logos. It always bugged me that OCAD chose a professional firm over their own stellar students for this task, but I just assumed they wanted it to go flawlessly or something. However as I browsed through H&W’s website I found that they designed the OCAD grad show posters. What kind of message does it send when a school uses a professional firm to design the poster for the very show that is meant to show off the grad’s work? It makes me wonder if they are truly trying to change their ways.

8 comments:

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bradmistry said...

There should definetly be more OCAD competitions for things like this. Rather than contracting everything.

I'm kinda glad they did the OCAD logo professionally, however, it would be good to know they went to the students FIRST.

Anonymous said...

Firms have one thing that students lack: experience and professionalism. Considering that a university is a multi-million dollar institution, don't you think that it would be a huge gamble for them to work with students to develop a cohesive identity system?

Soccer Mike said...

There are many professionals with experience that attend OCAD as students. However, I'm conflicted with how OCAD went about getting the logo created. On one hand I can see a causal support and representation mechanism in place for hiring a design firm to create the logo. On the other hand, I see a negative outlook and lack of pride in the work that is created by the students at OCAD - especially when OCAD exists solely for the students.

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